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  • Sep 8, 2022

  • 5 min read


How to attract the best talent with employee benefits

It’s an oldie but a goodie: your people are your business’s biggest asset.

Attracting the very best, most talented people to work for you will help your company be a happier, more successful place. But with so many businesses competing for the same people, how can you pip the others to the post?

Why is attracting talent important?

Getting the best people to work for your business can give you a massive advantage.

With people at the heart of your business it’s really important to get it right when it comes to hiring. If you want to have the best product, you need the best team to build it. If you want to smash your marketing targets, you’ll need top marketers to get there. And it’s the same for all other areas of your company.

Businesses that get their hands on the top talent tend to be the most effective workplaces. The best people can be up to eight times more productive, so attracting top talent could help your business get more (and better) stuff done.

But don’t forget, everyone else is after these people too. You need to make sure your business stands out to win people over.

How to attract the best talent for your company

Potential employees are looking for more than just the right pay, so understanding what to offer is key when it comes to attracting top talent.

There are a few ‘must haves’ for any company looking to get the greatest people on board.

Employee benefits that people are excited to use

Everyone wants to feel valued. Offering great benefits is the best way to show your employees and future employees how much you appreciate them.

More than 75% of UK workers are more likely to apply for a job if the ad talks about benefits they’re interested in. To make sure you’re the top choice for potential employees, you need to give them some perks.

Make sure you choose benefits that people will want and actually use. These are the five most-wanted benefits, according to a recent survey:

  • Flexible working options
  • Ability to work from home
  • Unlimited paid holiday
  • Company car
  • Free lunches

It’s easy to set up most of the top benefits and a lot of them can be done without needing to spend too much money, so it’s a great investment in the long term.

Once you’ve got them sorted, make sure to shout about your perks. List them in job ads and talk about them in interviews to make your company super tempting for new joiners.

A company culture that supports the causes people care about

People are demanding more from businesses. With more jobs to fill than people to fill them, top talent can choose companies that best fit their personal values.

For a lot of people, sustainability is a factor in deciding where to work. More than 60% of people are more likely to apply for a job at an environmentally-minded business, which proves companies need more than surface-level sustainability efforts to attract the best talent. The businesses who do this best make sure everything they do is authentic and has a real positive impact on the planet.

Attracting the best talent with Octopus Electric Vehicles

We mentioned earlier that a company car is one of the best benefits you can offer to attract top talent. Why not go one step further and combine it with something that has a tangible impact on the environment? Lead the charge against climate change by offering electric cars through salary sacrifice.

Offering electric vehicles as company cars ticks all the boxes: Your people get to hit the road in a new, cheaper and more environmentally friendly vehicle while your business proves its commitment to fighting climate change. Potential new starters will love how useful the benefit is while also responding to your sustainability creds.

Our electric vehicle salary sacrifice scheme is the cheapest way to get started with EVs. It works like cycle-to-work, but for electric cars. Your people can choose from our full range of EVs, making savings on the cost of the car, and running costs.

There’s no setup cost for your business and minimal admin. We’ll take care of everything including the cars, home EV chargers and installation,servicing, maintenance and more.

Standing out will help you attract top talent

With so many different businesses competing for the same talent, it’s time to come up with new, innovative ways to attract the best people. Offering electric vehicles as an employee benefit gives you two brilliant lures to snap up the best people: a brand new car to get them from A to B and a way to help them fight the climate crisis, one EV at a time.

What are you waiting for? Now’s the time to ride the electric wave. Find out more about EV salary sacrifice for your business to get started and watch the top talent flock to you.