Octopus Electric Vehicles Logo
The whole Octopus Electric Vehicles team standing outside with electric vehicles holding stuffed pin octopuses

About us

Meet our CEO, Fiona.

“Hi, I’m Fiona, CEO of Octopus Electric Vehicles.

Since 2018, we’ve been on a mission to help more people get behind the wheel of an EV and move away from polluting fuel-powered cars.

Our whole EV packages are designed to make it easy and affordable to switch to clean, green driving.

We’re the go-to place for everything you need to go electric: car, charger, energy and 5* service.

Whether you want to make brilliant tax savings for your team and help them save up to 40% on the cost of driving an EV through salary sacrifice, or if you want to lease a whole fleet of electric cars through your business, we’ve got you covered.

We’ve teamed up across the Octopus Energy Group and brought the whole electric journey under one roof. The Octopus family will install your home EV charger, help you choose the perfect electric car for you, and we’ll even switch you over to the cheapest, greenest EV energy tariffs.”

Improving air quality. Reducing carbon emissions. Delivering joy.

We’re on a mission to help drivers discover electric cars and make it easy and affordable to make the switch.

The whole EV package

We believe the eco choice should be the easy choice. That’s why we’re making it easier than ever for drivers to switch to an EV by providing the whole EV package to our drivers.

We know cost is a key barrier to making that switch to electric vehicles, but with extremely low company car tax rates for electric cars, salary sacrifice schemes make them cheaper than petrol or diesel equivalents. We specialise in making it easy and cost-neutral for companies to set this up and offer it to their team.

Our EV Experts

Our independent and impartial EV Experts are on hand to help you discover the world of electric driving.

The Octopus Electric Vehicles team is here to help you choose your new car, get a charge point at home or at work, to fill up your electric car with green, renewable energy at the cheapest times of the day, and help you understand exactly how long it’ll take you to charge your car and where you can do it.

Making the switch hassle-free

Helping customers transition to a greener and fairer world for future generations is a big mission. Our sister company Octopus Energy already supplies green energy to over 3 million homes and businesses (and counting) and we are working hard to do the same for our roads.

Together with our customers, we can make a big difference. And with 90% of customers rating us 5* Excellent on Trustpilot, it’s more than just talk.

We're hiring!

Find out what roles we're hiring for.

What's it like to work at Octopus Electric Vehicles?

Our values

Lead the charge

We’re leaders in sustainable transport, committed to being the biggest, trusted place to get Everything EV by scaling rapidly and inspiring our customers, our peers and our industry to go green.

Back each other

We work hard, we’re kind, and we leave our egos at the door. Everyone is valued and welcome to share ideas and to be themselves.

Care more

We’re customer obsessed, we have our customers' backs and always do our best to make the transition to electric driving effortless and exciting.

Be brave

We’re bold. We try stuff. We find stuff that works and we run with it. When things go wrong we’re tough on problems, not people.

Our awards

  • Global Good Awards: Environmental Behaviour Change 2022
  • Business Car Awards: Editors Choice 2021
  • PEA: Electric Vehicles 2021
  • Electric Vehicle Innovation and Excellence Awards: Innovation in V2G 2021
  • Driving Electric Awards: Best EV Innovation 2020

Our history

Where we started and where we’re going.

2018: Launched the UK’s first EV tariffs

We designed and launched the first EV tariffs in the market, Octopus Go and Octopus Agile, making it simple, cheap and green to charge electric cars. 1 in 3 EV drivers sign up to these tariffs.

2019: Innovation in V2G

We're awarded Innovate UK funding to undertake a groundbreaking Vehicle to Grid project, called Powerloop, with 135 customers.

2019/2020: Finding out what EV drivers want

Running events all around the country, we took the time to listen to customers and understand their concerns and needs. We learned that they wanted one place where they could make the switch to electric driving, with charging and energy included.

2021: Launching a market-leading EV salary sacrifice solution

We launched our own 100% EV salary sacrifice scheme to help drivers take advantage of low company car tax for electric cars, letting businesses offer their employees a low admin, cost effective way to get behind the wheel of an EV, whilst also helping companies boost their own environmental credentials.

2022: Only 5* rated Trustpilot provider

We signed up over 2,000 businesses to our salary sacrifice scheme, and saw a 306% increase in electric car uptake in this year alone. Nearly 1,000 Trustpilot reviews later and we’re rated the highest out of all EV salary sacrifice schemes on the market.

2023: Biggest, trusted place to get Everything EV

Our goal is to become the leading provider of everything drivers need to switch to electric. We’re already well on our way, and we’ve got big plans to expand our team and get more drivers behind the wheel of an EV.

Meet the team

Our expert team, ready to help you on your electric journey

Fiona Howarth

CEO

Natalia Peralta-Silverstone

Head of Propositions

Claire Miller

Director of Tech & Innovation

Gurjeet Grewal

Chief Operating Officer

Jocelyn Tasker

Regulatory Advice

Oliver Boots

Chief Commercial Officer

James Nettleton

Head of Strategic Finance

Kelly Owens

Head of Activation, Performance and Culture

Simon Jones

Principle Developer

Chris Joyce

Director Commercial Operations

Alvin Castillo

Head of Vehicle Procurement and Manufacturer Engagement

Ruari Crichard

Commercial Manager

Alys Peart

Chief of Staff

Sean Holmes

Systems Manager

David Jackson

Head of Acquisitions

Alex Fox

Head of Customer Operations

Miles Nicholls

Head of Finance Operations

Katie Johnson

Head of Marketing

What our customers say

TPXimpact
One of the things I really like about the Octopus EV scheme is that it’s the full package. The charger, plus the Octopus Energy tariff - I think the whole offer is really attractive.

Neil Clark

Planet Officer at TPXimpact

Stride Treglown
If you want to get an electric car in a very cost-effective way, this scheme takes away lots of the pains that you’d get with a personal lease. It’s just really easy.

John Wright

Director at Stride Treglown

Part of the Octopus family


Octopus Energy Group is made of 10 companies operating in 11 countries all on a mission to deliver sustainable energy solutions through technology.

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