How can EV education help employees get the most out of their salary sacrifice scheme?

Switching to an EV can feel like a big leap. What’s charging really like? How far can you go on one charge? Is it actually cheaper than petrol or diesel? These are the kinds of questions your team will be asking.

That’s why it’s not just about offering an EV salary sacrifice scheme; it’s about pairing it with simple, helpful guidance. When people know what to expect and understand the real benefits, making the switch feels less daunting and a lot more exciting.

To really unlock the benefits of an EV salary sacrifice scheme, your people need more than just access; they need confidence. A well-designed EV education programme takes the guesswork out of going electric. It arms employees with the information they need to make the most of the scheme and feel good about their decision.

Here’s what it should cover:

Start by getting back to basics. Help employees get to grips with what makes an EV tick, including how battery systems work, what types of chargers are out there, and what regular maintenance looks like. A clear understanding of how the technology works removes the mystery and builds trust in EVs as a reliable alternative.

Money matters. Many people are surprised to learn how cost-effective EVs can be, especially when paired with schemes like salary sacrifice. Cover topics like fuel savings, lower maintenance costs, government tax incentives, and the financial perks of leasing through work. It all adds up to a strong business case for switching to electric.

For many people, going electric is about more than saving money. They’re also motivated by the environmental benefits of EVs, from reduced emissions to cleaner air. Help employees understand the difference they can make while reinforcing your company’s sustainability goals and showing your team how their choices contribute to positive change.

To really help employees feel confident about going electric, EV education needs to be relevant, consistent and easy to engage with. Here’s how to make it land:

• Start with what your people need: Every team is different. Use surveys or informal chats to find out what your colleagues already know, what they’re unsure about, and what’s holding them back. With the right insights, you can tailor a programme that’s useful from the very start.
• Bring in the experts: Partnering with people who live and breathe electric, like the team at Octopus EV, adds instant credibility and energy. Whether we’re joining you at your benefits roadshow, a Q&A session, or a lunch and learn, we’ll help you keep things clear, engaging, and jargon-free.

Keep it going: EV tech and policies move fast, so your education shouldn’t stand still. Keep things fresh with ongoing updates, like monthly emails, explainer videos, or guest talks. The more you share, the more your people stay informed and excited.

It’s one thing to launch an EV education programme, but how do you know it’s actually making a difference?

Here are three simple ways to track success:

Keep an eye on how many people are attending events, opening emails, or asking questions. Combine this with quick feedback surveys to find out what’s landing well and where there’s room to improve.

Are more employees switching to EVs? Check the numbers on salary sacrifice sign-ups and lease orders to measure how your education efforts are driving real change.

Fewer petrol and diesel cars means fewer emissions. If your company tracks sustainability metrics, look for changes in your overall carbon footprint as more employees go electric.

With the right support, clear guidance, and ongoing education, switching to an EV becomes an exciting opportunity, not a daunting leap.

An effective EV education programme helps your people make informed choices, save money, and feel confident behind the wheel. And when they do, everyone wins - from your employees and your business to the planet.

And you don’t have to do it alone. From bringing experts and cars along to benefits days, to creating tailored resources, and answering all the tricky questions, we’re here to guide your team every step of the way.

Let’s make the road to electric as smooth and exciting as possible.

Ready to get started?